+971 and every other code
Local numbers get +971 automatically. Overseas investors keep their own code, whether +44, +91, +7 or +86, and calls and WhatsApp open correctly for each.
Real estate CRM · Dubai & UAE
A free CRM for brokers who live on WhatsApp
Boring CRM is a free Android CRM for real estate brokers in Dubai, Abu Dhabi and across the UAE. Track enquiries from everywhere, follow up on WhatsApp in one tap, schedule viewings and send AED quotations with VAT, all from your phone.
Made for the UAE market
Built for an international client list
Dubai brokers deal with buyers and tenants from dozens of countries, often in different time zones, almost always on WhatsApp. Choose the United Arab Emirates in Settings and Boring CRM adapts.
AED quotations with VAT and TRN
Quotations show AED, a VAT line at the rate you set, your TRN and licence number, price per sq ft and the amount in words in Dirhams.
WhatsApp in one tap
Templates fill in the client's name and project. Works with WhatsApp and WhatsApp Business.
Viewings, scheduled
Book a viewing with its location, get reminded, and record the outcome afterwards. (The app calls them site visits.)
Facebook Lead Ads
Leads from your Facebook lead forms sync to your phone in the background. How it works
Your sources, your stages
Add your own lead sources, such as each portal you advertise on, referrals, walk-ins or a developer's launch event, and filter by them. Rename pipeline stages to match how deals move: Viewing done, Offer made, MOU signed, Transferred.
Private by default
Client data stays on your phone, behind fingerprint or face lock.
In practice
A week with Boring CRM in the UAE
These are hypothetical brokers, but the situations will be familiar.
Dubai Marina
Off-plan and resale apartments for overseas investors.
- Time-zone aware follow-upsA London investor gets follow-ups scheduled for UAE afternoons, when it's morning in the UK.
- Quotation on WhatsAppAn AED cost sheet with the payment plan goes out the same evening the investor asks.
- Repeat until they decideA weekly repeating follow-up keeps the conversation alive through a long decision.
- Notes on the timelineBudget, preferred view and handover timing are written as remarks on the lead.
Business Bay
Office space for small companies and startups.
- VAT on the quotationCommercial quotes show a VAT line with the rate you enter for the unit.
- Several units per leadA company comparing offices is linked to more than one project.
- Viewing outcomesRecording "why not interested" shows whether size, price or location loses deals.
- Duplicate checkThe same decision-maker calling from a portal and Facebook isn't added twice.
JVC & Abu Dhabi
Rentals and first-time buyers with fast-moving demand.
- Speed on new enquiriesA first-response template goes out within minutes of a portal enquiry.
- Hot / Warm / ColdTenants ready to move this month stay at the top of the list.
- Call outcomesTap Call and mark connected, no answer or busy when you return, so callbacks aren't forgotten.
- Archive with reasons"Rented elsewhere" or "Budget too low" closes the loop and shows patterns.
New enquiries go cold fast in a competitive market. Read how to respond to real estate leads fast and grab our WhatsApp templates for real estate.
Quotations for the UAE
An AED cost sheet before the client leaves the viewing
Investors compare several offers at once. A clear, branded quotation that arrives first makes you the reference point.
- Your logo, TRN, licence number and contact details
- Price, parking, fees and any other cost lines
- VAT at the rate you set, discount and payment plan
- Price per sq ft and amount in words in Dirhams
- Shared as a PDF on WhatsApp or email
Marina Gate Properties
+971 50 000 0000 · TRN 100000000000003
Licence No: 000000
QUOTATION
TO
Aisha Rahman
PROPERTY
Office 1204 · Business Bay
1,200 sq ft · Business Bay, Dubai
Base priceAED 2,400,000
Parking bayAED 60,000
Admin feeAED 5,000
Sub totalAED 2,465,000
VAT (5%)AED 123,250
Discount−AED 28,250
FINAL DEAL PRICEAED 2,560,000
Amount in words: Two Million Five Hundred Sixty Thousand Dirhams Only
Sample with made-up details. Use the VAT treatment and fees that apply to your deal.
UAE pricing
Free to use. Ads optional.
No lead limit, no locked features and no trial that runs out.
Free
AED 0 forever
Every CRM feature, supported by ads.
- Unlimited leads, follow-ups and viewings
- AED quotations with VAT and TRN
- WhatsApp templates and call logging
- Facebook Lead Ads and backups
Remove Ads
US$1.99 / month
or US$14.99 / year. Google Play shows the exact price in AED before you subscribe.
- Everything in Free
- No Google ads in the app
- Cancel any time in Google Play
Data and limits
Honest about what it is
In the UAE, brokers are licensed and regulated by RERA and the Dubai Land Department in Dubai, and the UAE's personal data protection law sets expectations for how client data is handled. This page isn't legal advice, but a few habits help: keep only the client data you need, lock your phone and your CRM, and don't share client lists in group chats.
Boring CRM keeps leads, notes, follow-ups, attachments and quotations on your phone; they aren't uploaded to Boring CRM servers. The app does use anonymous usage analytics, Google ads and Firebase for support chat and notifications. See our guide to CRM data privacy.
What Boring CRM doesn't do
- No iPhone, web or desktop version. Android only.
- No shared brokerage database or lead assignment.
- No portal integrations. Add Bayut, Property Finder or Dubizzle enquiries by hand.
- No automatic cloud backup. Save backup files to Drive or email yourself.
- English only for now, so no Arabic interface yet.
Questions
Real estate CRM in the UAE: FAQs
Is Boring CRM free for brokers in the UAE?
Yes. Every CRM feature is free, with no lead limit and no trial that ends. The free version shows Google ads. To remove them, the optional subscription is based on US$1.99 a month or US$14.99 a year, and Google Play shows the exact price in AED before you pay.
Can quotations show AED, VAT and my TRN?
Yes. Choose United Arab Emirates in Settings → Country & Currency. Quotations then use AED, label tax as VAT, show your TRN as the tax ID and a Licence No line, and write the amount in words in Dirhams. You set the VAT percentage per property, so use what applies to the deal.
Does it connect to Bayut, Property Finder or Dubizzle?
No. Boring CRM has no portal integrations. Add portal enquiries by hand in a few seconds, or pick them from your phone contacts. Facebook Lead Ads can sync automatically.
Can I save clients with foreign phone numbers?
Yes. Save any number with its +country code, such as +44, +91 or +7, alongside local +971 numbers. Calls and WhatsApp use the right code, and duplicate numbers are blocked.
Can my brokerage team share leads?
No. Each phone keeps its own leads, and there's no shared database or manager dashboard. Boring CRM suits individual brokers who work their own leads. A brokerage that needs lead assignment should use a cloud team CRM.
Every enquiry, every viewing, in one app.
Install Boring CRM, choose the United Arab Emirates and add your first lead. Free, no sign-up.
Get Boring CRM on Google Play